{"id":3510,"date":"2018-11-14T11:53:31","date_gmt":"2018-11-14T10:53:31","guid":{"rendered":"https:\/\/www.cmalleida.com\/?p=3510"},"modified":"2018-11-14T11:53:31","modified_gmt":"2018-11-14T10:53:31","slug":"el-curs-de-tecniques-de-neurovenda-reuneix-a-una-vintena-de-participants","status":"publish","type":"post","link":"https:\/\/www.cmalleida.com\/es\/el-curs-de-tecniques-de-neurovenda-reuneix-a-una-vintena-de-participants\/","title":{"rendered":"EL CURS DE T\u00c8CNIQUES DE NEUROVENDA REUNEIX A UNA VINTENA DE PARTICIPANTS"},"content":{"rendered":"<p><em>El cliente compra por impulsos emocionales en un 80% y utiliza la raz\u00f3n para justificarlo<\/em><\/p>\n<p>El Col\u00b7legi de Mediadors d\u2019Assegurances de Lleida celebr\u00f3 la semana pasada un curso de T\u00e9cnicas de\u00a0Neuroventa para los seguros de previsi\u00f3n personal en el cual asistieron una quincena de participantes.<\/p>\n<p>Durante la jornada se habl\u00f3 de la evoluci\u00f3n comercial de estos productos intangibles. Uno de los temas\u00a0m\u00e1s tratados fue como ha cambiado el h\u00e1bito de compra de los clientes y como las empresas se han\u00a0adaptado a este. Adem\u00e1s, se trat\u00f3 el aspecto comercial y de venta de los productos teniendo en cuenta\u00a0los avances en Neurociencia, con los que se ha descubierto que compramos por impulsos emocionales\u00a0en un 80% y no por razonamiento l\u00f3gico, los cuales se utilizan para justificar la compra.<\/p>\n<p>As\u00ed pues, durante la conferencia se remarc\u00f3 la nueva y exitosa forma de relaci\u00f3n entre el cliente y el\u00a0vendedor, donde \u00e9ste debe llegar a a las emociones del cliente para convencerle y vender m\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cliente compra por impulsos emocionales en un 80% y utiliza la raz\u00f3n para justificarlo El Col\u00b7legi de Mediadors d\u2019Assegurances de Lleida celebr\u00f3 la semana&#8230; <a href=\"https:\/\/www.cmalleida.com\/es\/el-curs-de-tecniques-de-neurovenda-reuneix-a-una-vintena-de-participants\/\" rel=\"nofollow\" class=\"lollegirmes\">Llegeix m\u00e9s<\/a><\/p>\n","protected":false},"author":149,"featured_media":3499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[60],"tags":[],"class_list":{"0":"post-3510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-colegiales","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL CURS DE T\u00c8CNIQUES DE NEUROVENDA REUNEIX A UNA VINTENA DE PARTICIPANTS - Col\u00b7legi de Mediadors d&#039;Assegurances de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cmalleida.com\/es\/el-curs-de-tecniques-de-neurovenda-reuneix-a-una-vintena-de-participants\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL CURS DE T\u00c8CNIQUES DE NEUROVENDA REUNEIX A UNA VINTENA DE PARTICIPANTS - Col\u00b7legi de Mediadors d&#039;Assegurances de Lleida\" \/>\n<meta property=\"og:description\" content=\"El cliente compra por impulsos emocionales en un 80% y utiliza la raz\u00f3n para justificarlo El Col\u00b7legi de Mediadors d\u2019Assegurances de Lleida celebr\u00f3 la semana... 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