{"id":14306,"date":"2025-04-04T11:56:05","date_gmt":"2025-04-04T09:56:05","guid":{"rendered":"https:\/\/www.cmalleida.com\/?p=14306"},"modified":"2025-04-04T11:56:05","modified_gmt":"2025-04-04T09:56:05","slug":"tecnicas-de-marketing-para-vender-seguros-a-empresas","status":"publish","type":"post","link":"https:\/\/www.cmalleida.com\/es\/tecnicas-de-marketing-para-vender-seguros-a-empresas\/","title":{"rendered":"T\u00e9cnicas de marketing para vender seguros a empresas"},"content":{"rendered":"

\"20250403_100356\"<\/p>\n

3 de abril – Pilar Fern\u00e1ndez<\/strong>, consultora y formadora especializada en Marketing Digital y Gesti\u00f3n de Proyectos usan la IA, imparti\u00f3 el taller T\u00e9cnicas de marketing para vender seguros a empresas.<\/p>\n

Los asistentes aprendieron las t\u00e9cnicas m\u00e1s efectivas de marketing digital y tradicional aplicadas a la venta de seguros para empresas. Se habl\u00f3 de la segmentaci\u00f3n de clientes coorporativos, de la personalizaci\u00f3n de mensajes, del uso de redes sociales y de la implementaci\u00f3n de estrategias de inbound marketing para captar la atenci\u00f3n de las empresas. La metodolog\u00eda del inbound marketing es atraer – convertir – cerrar y deleitarse. Coment\u00f3 que las razones para hacer inboud son: el seguro es un producto que requiere maduraci\u00f3n; es una t\u00e9cnica no invasiva dentro de un mercado muy competitivo y posiciona tu marca de seguros junto al cliente.<\/p>\n

Asimismo, explic\u00f3 que es el branding y los elementos que lo forman y cu\u00e1l es su objetivo.<\/p>\n

El taller, totalmente participativo, finaliz\u00f3 con el turno de preguntas donde Xavier Mart\u00ednez<\/strong>, tesorero del Colegio, moder\u00f3. Al inicio del taller, Xavier Mart\u00ednez present\u00f3 a la ponente ante los asistentes.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

3 de abril – Pilar Fern\u00e1ndez, consultora y formadora especializada en Marketing Digital y Gesti\u00f3n de Proyectos usan la IA, imparti\u00f3 el taller T\u00e9cnicas de… Llegeix m\u00e9s<\/a><\/p>\n","protected":false},"author":149,"featured_media":14302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[91,28,60,101],"tags":[],"class_list":{"0":"post-14306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-accion-formativa","8":"category-actualidad","9":"category-noticias-colegiales","10":"category-recortes-de-prensa","11":"entry"},"acf":[],"yoast_head":"\nT\u00e9cnicas de marketing para vender seguros a empresas - Col\u00b7legi de Mediadors d'Assegurances de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cmalleida.com\/es\/tecnicas-de-marketing-para-vender-seguros-a-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas de marketing para vender seguros a empresas - Col\u00b7legi de Mediadors d'Assegurances de Lleida\" \/>\n<meta property=\"og:description\" content=\"3 de abril – Pilar Fern\u00e1ndez, consultora y formadora especializada en Marketing Digital y Gesti\u00f3n de Proyectos usan la IA, imparti\u00f3 el taller T\u00e9cnicas de... 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